A letter of solicitation is a letter that is used to try and persuade you to act in a specific manner. A letter of solicitation is usually sent to either a) sell you something b) request a donation or c) request your presence at a specific event.  In each case, persuasive language is used to demonstrate the benefits of completing the required actions, along with specific instructions on how to act.

Tips for writing a letter of solicitation

-          Benefits: clearly state why the reader should do what you are asking them; tell them how it will benefit them

-          Action: tell them specifically what you want them to do. If you are selling something, tell them how to buy. If you are requesting a donation, tell them how to send it in…

Sample letter of solicitation

Donald G. Johnson

694 Poling Farm Road
Randolph, NE 68771

Dear Mr. Johnson,

It is that time of year again! That’s right, it’s already Christmas. As usual, the united way will be running our annual Christmas drive!

All we are asking for is a small donation to help the needy families around this holiday season. Please follow the attached instructions and give whatever extra money you can afford to these needy people.

Your generosity is appreciated!

Cordially,

The United Way