A letter of business introduction is a letter that is used to introduce a new business and the products and/or services they offer. For example, if a new business started operating around you, and they offered something one of your friends may find useful, you would write your friend (or colleague) a letter of business introduction. You would let them know what you know about the business, their products, and that you should consider checking them out when you get the chance!
Tips for writing a letter of business introduction
- Be impartial: even though you are introducing a product your friend/colleague may find useful, try and avoid sounding like a salesman or being to enthusiastic about the product. Remember, this is not a sales letter.
Sample letter of business introduction
Luis D. Montoya
2950 Hickman Street
Chicago, IL 60606
This new company, Geitner Paper, has just opened up a new office around the corner from mine, and I think you may be interested in what they provide.
I have attached a fact sheet about them along with this letter. I remember you saying you were having some trouble with sales, and when I heard about these new guys, the first person I though of was you!
Consider checking them out. I think it would be a great fit for you!
Jessica C. Lando